Write Great Blog Posts

If you want to write posts people love, take this course. I’ve spent ten years writing posts that get 10,000 Facebook likes, 20,000 mentions on Twitter, and 1000 comments. In this course I’ll show you my secrets and I’ll teach you how to be as successful with your own posts.

You can write viral blog posts now, without years of practice. I will show you formulas that work over and over again to achieve results like getting featured on 60 Minutes, appearing on the home page of CNN, and winning regular gigs writing for major brands. You can get a wide audience of readers right now. Just take this course.

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Write Great Blog Posts

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Penelope Trunk

Penelope Trunk is the author of a bestselling career book (published by Time Warner) and a memoir (published by University of Colorado). Publisher’s Weekly lauded Penelope for “quick punchy prose that keeps the reader riveted.” Penelope has her writing featured in more than 200 media outlets. Her blog has more than one million readers a month, and she has taught writing at Brown University and Boston University.

What People are Saying about this Course:

You are such a good writer and teacher.


This course was FAB, so much fun - have got a lot of value out of it - def worth the money - thank you!


IT WAS GREAT. Thanks; loved your thoughts, spontaneous flowing-- all of it.


Our Guarantee

  • Watch classes wherever, whenever you want.
  • Your access never expires


This course includes four days of on-demand video sessions and email-based course materials. You can purchase this course for anytime, on-demand access.

Day One: Master the elements of a popular post

  • What makes a post interesting (interesting is not as subjective as you think!)
  • The secret litmus test great bloggers use to tell if we are saying something new
  • My own list of rules for writing a good post (I use it myself - on every post!)
  • Spend as much time on the headline as you do on the post
  • Avoid time-wasters: SEO, design, promotion and copyediting

Day Two: Make your posts go viral

  • How to get more comments.
  • How to get more likes.
  • How to generate media requests about your post
  • How to cut corners to go viral: expert roundups, lists, and video
  • How to avoid pitfalls: newsjacking, shock-jocking, and leg-jerking

Day Three: Get writing gigs on other sites

  • Write guest posts to drive traffic to your own site
  • Get paid by companies to write posts for their site
  • Get a job as a full-time blogger (even if you've never had a job before)
  • Make money from blog affiliate programs without even having your own blog
  • Turn your blog post into a magazine article (get paid $1 per word!)

Day Four: Ask me anything!

I'll answer any questions you have that we did not cover in the first three sessions.

And, special bonus! During this session I will critique any blog post you send to the group. It will be a mini blog-writing workshop to kickstart your own amazing blog post writing extravaganza.