There has been huge shifts in the way businesses approach online marketing. Once upon a time, marketers measured success by how much traffic they could send to their website. The problem is that  anyone can send traffic to a website, but the real challenge is figuring out how to convert that traffic to sales.

This course will show you how to track website metrics that can drive sales, engagement and traffic. We will show you how to use web analytics to build a multifaceted digital strategy for your brand or business.

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Instructors

Penelope Trunk

Penelope Trunk is the founder of four startups – the most recent one is Quistic.  Her blog gets more than 1 million page views a month, and Inc. magazine named her “the world’s most influential career coach.” Penelope’s advice to small business owners has run in more than 200 newspapers nationwide.

Lara Mealor

Lara Mealor has spent twenty years focusing on entrepreneurship in the medical community.  For the past decade she has grown the Energetix network, helping doctors build their businesses through top-notch product and engaging learning opportunities. Today Lara’s focus is on coaching doctors to grow their business to transform their community into a wellness community.

Our Guarantee

  • Watch classes wherever, whenever you want.
  • Your access never expires

Schedule

SESSION ONE: USING A BLOG TO ATTRACT NEW BUSINESS

A blog is an amazing tool for attracting new business. A blog gives you the ability to stand out from your competition, whether you're an author, freelance writer, or business owners growing your customer base.

This session will teach you how to design, promote and maintain a blog to build your authority and forge connections with potential new customers.

You will learn:

  • Strategies for using a blog to generate new business leads
  • How to use targeted content to attract quality new business leads
  • The best ways to capture new lead data

SESSION TWO: ONLINE LEAD GENERATION FOR BEGINNERS

Generating leads online is similar to closing business offline. The secret is to create a marketing funnel that converts quality site traffic to actual sales.

You will learn:

  • How to use google analytics to gather information about your visitors
  • The secret to creating a powerful lead generation funnel
  • Understand what drives conversions and how to improve your results

SESSION THREE: CREATE A TEST YOUR FUNNEL

Every marketing funnel needs to be tested and optimized on a regular basis. Penelope will walk you through one of the marketing funnels she created to attract new business, and the processes she has used to test and optimize her funnel. This session will give you actionable advice you can use to create a lead generation funnel that works.

You will learn: 

  • Turn-key ways to create your first marketing funnel
  • How to test and optimize your funnel to increase your leads
  • Real-life examples of how business owners are using funnels to increase sales

SESSION FOUR: LIVE Q&A

Get all of your online marketing questions answered during this live session with Penelope Trunk.