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Secrets of Successful Food Businesses

Penelope Trunk is hosting this seminar full of top-flight talent from the world of food startups including: Ed Barrientos, an investors in food-related startups; Rachel Zemser, a food scientists who helps startups product development; and Heather Kennedy who helps food startups work with Whole Foods.

Also, Penelope has launched four of her own companies, and she can give you the low-down on how to launch a business while maintaining some sense of stability in your life.Penelope’s success comes from largely from her ability to find great people to help and advise her, and she’s done the same thing here, for you.

Actionable advice for immediate impact!

  • Inside secrets for designing a food product that will attract the attention of major retailers
  • Exclusive templates, resources and case studies from successful food entrepreneurs
  • A plan for funding your food business in a way that works for your life

Whats included?

  • Access to (5) hour-long live video sessions with leading food experts
  • Exclusive worksheets and resources for each section
  • Access to a recorded version of the course you can reference at any time
  • Lifetime admittance to an exclusive members-only Facebook group where you can network with like-minded foodies, and pick the brains of your peers
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Secrets of Successful Food Businesses

Instructors

penelope_instructor_bio

Penelope Trunk

Quistic is the fourth startup Penelope has founded. Each company she built was focused on a community. Her own career path has had twists and turns and frequent freelancing, which she documents on her blog, which reaches more than one million readers a month. Inc. magazine called Penelope “the world’s most influential career coach.”

Ed

Ed Barrientos

Ed Barrientos is an investor who has enough experience in food startups to know when to run. All food startups are risky, but Ed will tell you how he evaluates entrepreneurs and business models to decide which one’s to invest in. He has war stories too: The time his cookie company was on Oprah and they ran out of cookies. The time he advised a cheese company that lasted only five months.

Heather Kenn

Heather Kennedy

Heather started her career in the Fortune 500 arena specializing in food marketing. She moved to Whole Foods where she helps small producers make a big impact by giving financial and business assistance. Heather also coaches entrepreneurs privately and teaches at University of Denver.

rachel

Rachel Zemser

There’s a huge shortage of food scientists in this country because even though all food companies hire them, no one likes to admit it. Rachel Zemser is at the top of this field, and she helps entrepreneurs create a product that can actually be manufactured efficiently and stored on shelves long enough to make a profit. She’ll tell you great secrets about the food industry.

But before you write her off as someone not right for you, consider this: The worldwide winner for best cheese was a small Wisconsin farm that is so close to their cheese that they keep baby goats in their kitchen so they don’t freeze. And guess what? They hired a food scientist to help them with their goat cheese recipe. Artisanal or mass-market – you need to know about food science if you want to be in the food business.

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Schedule

DAY ONE: WHAT MAKES A GOOD FOOD ENTREPRENEUR 

Learn how to assess your entrepreneurship chops and leverage your personality type in a way that will guarantee a successful business and job you love. You will need to sort through 10 to 50 ideas for a food business before you land on one that will work. We will talk about how to generate and sort food ideas quickly so you don’t get stuck spinning your wheels on an idea that won’t work.

DAY TWO: THE SECRET OF FOOD PRODUCTION

The secret of the food industry is that behind every product is a food scientist. Food business is about food production. Part of what makes an idea good is how well you can execute that particular food item. It’s nearly impossible to create food on your own that you can execute on a large scale.

DAY THREE: GETTING YOUR FOOD BUSINESS FUNDED

The first step to getting your food business funded is to understand the complex financial problems most food companies face. Tech startups can launch a company with zero money in the bank and make a go of it. This is not true of a food product company.

You need to have a deeper understanding of finances than a typical entrepreneur. The good news is that you don’t have to be a financial genius. Penelope Trunk was in special ed math in high school and is still able to do a financial analysis. She will teach you simple ways to manage your financials so you can start a business that won’t run out of money before it hits the shelves.

DAY FOUR: LAUNCH A BUSINESS TO CHANGE THE WORLD

For every entrepreneur, the first way to change your business is to take control of your personal life. Get control of your finances, energy and time. Doing good at work and doing good at home is true for the food business. Changing the way that people make and eat food is about changing the world.

For every entrepreneur, the first way to change your business is to take control of your personal life. Get control of your finances, energy and time. Doing good at work and doing good at home is true for the food business. Changing the way that people make and eat food is about changing the world.